AYESHA MATHEWS WADHWA
Orchestrating brand impact & elevating design outcomes
Current
Head of Brand, Creative & Experience @sambanova.ai
Founding Limited Partner, Neythri Futures Fund.
Founding Circle, Neythri.org
Advisor: Dhana Inc.,
Past
Design Director, VMware Carbon Black, Managing Director, Fact0ryX , Founding Creative Director, PixInk
Advisor: Board Marketing Committee, The Asian Art Museum, Prototype Thinking Labs.
Ayesha was raised in Bangalore, India and educated in the cultural nexus of New York, Paris, and San Francisco.
A graduate of Parsons School of Design, Ayesha has over fifteen years of experience crafting strategy and creative direction for global companies including Apple, Amazon Lab126, Databricks, Facebook, Sephora, The Insight Labs, Transunion and The Smithsonian.
Ayesha’s approach to design is thoughtful, considered and comes from a place of inquiry. She orchestrates beauty with meaning and purpose, bringing a vibrant curiosity and insatiable appetite for learning (and unlearning).
With a background in brand building, digital design, and marketing, Ayesha has been published in Forbes, Women 2.0, YourStory.in, and Branding Magazine. A passionate advocate for the Female Economy, Ayesha is a speaker, start-up advisor and angel investor who is often invited to judge pitch competitions and new media award shows.
Ayesha founded PIXINK in 2009, a brand and design firm that was acquired in 2015 by FactoryX (launched by Google X co-founder).
Since then she's consulted with Capital One as a Creative Director, joined Carbon Black [now VMware Carbon Black] as Design Director in November 2016 and got a surprise promotion to Mom in February 2017! Ayesha is a Founding Circle member and Chair of the Brand Studio at Neythri. She was on Board Marketing Committee at The Asian Art Museum and is an advisor for Dhana Inc and Prototype Thinking Academy.
Downtime for Ayesha includes serious play with her toddler and planning sumptuous celebrations with her #framily
MYERS-BRIGGS
ENFJ - EXTRAVERSION, INTUITION, FEELING, JUDGEMENT
3% of the population in the U.S
TOP 5 STRENGTHS, GALLUP
EMPATHY
MAXIMIZER
CONNECTEDNESS
ACHIEVER
INTELLECTION
1 in 34M globally
Gratitude
For my teachers, managers, clients, colleagues, mentors, teammates, and friends — past, present, and future. Nothing of any significance in my life is possible without the kindness, professionalism, dedication, and love from the fine folks I've encountered along the way. You know who you are and I thank you for helping me grow.
Mom, Dad, Vishal & Azai — I'm blessed to have you in my corner! Thank you for always cheering me on and being my bedrock.
"Creativity is not a talent. Creativity is a drive" - Hugh MacLeod, Gaping Void