Championing Creative Female Talent and Leadership
Launched on September 27, 2012 in San Francisco, the 3% Conference has exploded into a 2-day, 800-person event in New York City, multi-city road shows throughout the year, a vibrant online community on multiple social platforms, a student scholarship fund, a creative award, and a business blog to support the crusade.
We created version one of the 3% website along with event engagement campaigns like "Statement Statistics" - where conference attendees got to pose with photo booth props that highlighted key statistics about the Female Economy.
RESPONSIVE WEBSITE | EVENT CAMPAIGNS
ROLE: CREATIVE DIRECTOR
TEAM CREDITS: ANDREW GALU, MIKE DAMIAN, SUSANNAH SANDOW