Boston East India Hotels - Troca Hotels, The Daniel & The Sofala
BEIH came to us for for the full range of naming architecture and branding services for their new line of boutique luxury hotels being launched globally.
Umbrella brand: we created the name Troca Hotels (Troca comes from the Portuguese word “to shift” which invites travelers to a shift in space, time, location, mood, experience...
Hotel 1, Goa: formerly called the Sol, the hotel needed a new name, identity and concept to reflect BEIH’s vision for Troca Hotels. Inspired by the “Carreira Da India” the sea trading route favored by the Portuguese on their journey to Goa, we created a naming architecture inspired by the various ports along the way and brought both functionality and modernity to the brand names by adding GPS coordinates of the various locations of the Troca Hotels. The Sofala 15°74 came into being for their first property.
Hotel 2, Maine: The Daniel 43°69. Apart from the name we created the visual identity and collateral material.
Holding Company: BEIH Hotels. We created the visual identity and collateral material.
NAMING | BRAND IDENTITY | COLLATERAL | RESPONSIVE WEBSITE
ROLE: CREATIVE DIRECTOR, DESIGNER
TEAM CREDITS: ANDREW GALU, KIMBERLY RHEE , JESSICA ARANA, MICHAEL MOON, VANESSA BAUCH