Meet the $20 Trillion Female Economy
One of my passion projects, viiv.tv is a media channel launching in Fall 2016, that covers the companies, stories, and insights driving the most significant shift in business and society — the full participation of women in the workforce by 2020.
viiv.tv started with the question "How can I help close the gap between women's enormous economic might and their actual influence in media, business, politics and beyond?" The answer evolved into an ecosystem of solutions comprising of
(a) an elegant media platform combining insights, advocacy and commerce.
(b) live salons and screening events focusing on female-led films and discourse.
BRAND IDENTITY | SOCIAL CAMPAIGNS | WEBSITE CONTENT CREATION + CURATION | VIDEO | LIVE EVENTS
ROLE: FOUNDER, CREATIVE DIRECTOR, LEAD DESIGNER, MESSAGING STRATEGIST AND CONTENT CURATION
TEAM CREDITS: WILLOW OLDER, JOHN GILFILAN, ANDREW GALU, ANDREW SAMPSON, CHLOE COTOULAS, ALBERT CAMPOS