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BRAND IDENTITY | USER INTERFACE | INTERACTIVE DESIGN

Sephora

Say Hello to the Sparkle Factory

 

With boutiques in LA, NYC and Milan, designer Tarina Tarantino's makeup and jewelry products have a global cult following.

 

Presented exclusively at Sephora, the Sparkle Factory campaign was launched as a microsite with ecommerce and social engagement tools, along with conceptual explorations for an iPhone app. The billboard at Times Square used a QR code to trigger an exciting smartphone scavenger hunt that looped both the virtual and in-person retail experience by leading participants to the Sephora store at Times Square. 

  

TEAM CREDITS: KENT HUNTER (DMD NETWORK)

Client / 

Sephora

Role / 

Creative Director & Lead Designer

 

Agency / 

PIXINK

 

Year / 

2013

© 2015-2020 Ayesha Mathews. MADE WITH ♥ IN SAN FRANCISCO