Making the leap from cutting edge technology to timeless treasure
I led the rebrand and design for Picaboo - a premier provider of photo book, cards & calendars. The updated identity was extended to cover new product photography, app design, marketing, website and digital collateral that led to a 30% increase in customer engagement.
BRAND IDENTITY | ICON DESIGN | ART DIRECTION FOR PHOTOSHOOTS | APP DESIGN | WEBSITE | DIGITAL MARKETING COLLATERAL
ROLE: SENIOR ART DIRECTOR, DESIGNER
TEAM CREDITS: GEORGI RICHARDSON, ROSY STAZZERI-FRIDMAN