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Game On: How Gamification Can Help Brands Interact With Women Consumers Online


A recent Forbes article called gaming the Future of Business and the implications couldn’t have been clearer: women are the new face of online gamers. Interestingly, the majority of girl gamers aren’t socially awkward teens or introverted middle-agers, as previously thought. In fact, women from various life stages and experiences are now joining the ranks of online gamers. In fact, a recent study conducted by Harris Interactive on behalf of GameHouse® found that 64% of female online gamers are over 35 years old with an average age of 42.




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