June 17, 2016

Coupon clipping has never been this good. Not to mention the amazing copy and illustrations. Watching the Honey app scour through coupons on your behalf, pre-checkout, is even more gratifying than the dollars and cents saved! Designing for user delight is no easy feat...

May 24, 2016

San Francisco Design Week #SFDW kicks off in June and I'll be workshopping with our PrototypeThinking attendees! Prototype Thinking - the practice of thinking in actuals vs. abstracts - is an idea and product validation technique used by organizations like GoogleX...

May 11, 2016


A few weeks ago I kicked off a UX spec project for Safeway Fresco - living in San Francisco aka "the on-demand app heaven" - I find that a smart, premium, user-friendly grocery delivery app is still missing despite having access to Instacart, Amazon Fresh, Google Expr...

March 1, 2016


Excited to premiere The True Cost film in Banaglore on March 30th at The Alliance Francaise along with Associate Producer Shamini Dhana for a screening and conversation on fast fashion, today's apparel industry and the impact on our planet.


Filmed in countries all ove...

February 26, 2016

 This was a quick UX sketch and test for another app I'm working on called Book Concierge. I used PoP for prototyping this as we wanted to get low-fi prototypes in front of users first.


January 16, 2016


For all of the above reasons and more... Design remains my touchstone and my true North.


January 14, 2016

Image Credit: Abudeezo

Starting a new curated collection today titled Powered by Passion - and these cool customizable-by-mood coffee cups created by Armenian design studio Backbone Branding inaugurates the collection.

October 21, 2015

“If a tree falls in the forest and no one’s around to hear it, does it make a sound?” We’ve all pondered this 18th-century philosophical question, but here’s a 21st-century version that’s worth considering: “If you share your brand message with the world but no one not...

October 16, 2015


Factory X Academy just wrapped its Rapid Prototyping Product Intensive this week led by J, Tom2 and Satya with interludes of mindfulness, self-care and ops led by Kim & Jessi with nourishment provided by Chef Sophie.

It was our most successfu...

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May 11, 2016

January 16, 2016

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