September 29, 2015

 Calling all Creative Entrepreneurs! 
[ Designers, Writers, Producers, Illustrators, Media-makers ]
Spit-shine your latest and greatest work —
#BehanceReviews is going down at Factory X.


Portfolio Reviews kick off on 
October 28th, and you're invited!
1000 F...

September 16, 2015

Six years ago, I founded P I X I N K with a simple vision: To offer clients best-in-class design services via pixels or ink. Since then, we’ve delivered work for some of the world's most outstanding companies including Facebook, Amazon Lab 126, Riverbed, Oracle, Sephor...

August 22, 2015

 

Despite the fact that men and women share 99 percent of the same DNA, “There is no unisex brain,” says M. Louann Brizendine, neuropsychiatrist and author of The Female Brain. This 1 percent difference is of particular interest to scientists because it informs how each...

 

So much of what we hear in regards to branding deals with companies trying to meet the needs of cost-conscious consumers who have been impacted by the recession. What about affluent shoppers? Brands also need to understand these consumers too, especially because the w...

June 25, 2015

 

 

Russel Davies, a leading ad executive from the UK, is quoted as saying that a brand’s first job is to be interesting. While that is true, there is more than one objective when it comes to building a brand. I contend that brands must also deliver on their promises.

 

We...

April 24, 2015

 

When you take a look around the C-suite at a creative agency, you’ll probably see a lot of men. This is a head-scratcher, because, globally, females drive about $20 trillion in consumer spending each year — and that could rise to as much as$28 trillion over the next f...

March 8, 2015

 

Animated GIFcreated for viiv.tv's Twitter and Instagram campaign for International Women's Day 2015

 

March 4, 2015

 

In today’s fast-paced competitive world, the field of branding is still evolving. First, we learned to define the concept of branding, and then companies began branding themselves as they devoted positions to the practice. Now we’re seeing that the most successful bra...

December 29, 2014

On the whole, digital has come so far, hasn’t it? We can book a flight from our smartphones, connect with brands while we browse Facebook statuses, bring anything to life on a screen, and we can stream—or beam—just about anywhere. As the media world evolves, how will d...

October 7, 2014

Hero video created for viiv.tv's home page with video footage from Dissolve.com and edited by Jacob Steinberg

 

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