Say Hello to the Sparkle Factory
With boutiques in LA, NYC and Milan, designer Tarina Tarantino's makeup and jewelry products have a global cult following.
Presented exclusively at Sephora, the Sparkle Factory campaign was launched as a microsite with ecommerce and social engagement tools, along with conceptual explorations for an iPhone app. The billboard at Times Square used a QR code to trigger an exciting smartphone scavenger hunt that looped both the virtual and in-person retail experience by leading participants to the Sephora store at Times Square.
WEBSITE | UI | SOCIAL ENGAGEMENT TOOLS iOS APP | BILLBOARD
ROLE: ART DIRECTOR, DESIGNER
TEAM CREDITS: KENT HUNTER (DMD NETWORK)