[Forbes] Getting to the Soul of Your Brand

March 4, 2015

 

In today’s fast-paced competitive world, the field of branding is still evolving. First, we learned to define the concept of branding, and then companies began branding themselves as they devoted positions to the practice. Now we’re seeing that the most successful brands are those that go behind implementing a branding campaign—the winning brands are the ones that have soul.

 

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