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Safeway Fresco

May 11, 2016

 

 

A few weeks ago I kicked off a UX spec project for Safeway Fresco - living in San Francisco aka "the on-demand app heaven" - I find that a smart, premium, user-friendly grocery delivery app is still missing despite having access to Instacart, Amazon Fresh, Google Express, Good Eggs, Full Circle... Safeway's app is still stuck in 1990's hideousness and the Wholefoods app offers everything but the direct shopping/delivery experience (which they do via Instacart). Nothing seemed to solve for the customer who wants the inspiring selection of Wholefoods/Good Eggs with the logistical excellence, efficiency and user friendliness of say an Amazon/Fresh Direct...and therefore Safeway Fresco was conceived.

The following slideshows capture my process and thinking as I work through the project.
 

 

 

 Invision Wireframes: https://invis.io/5X6ZOKXKE

 

 Marvelapp Prototype: https://marvelapp.com/chc4cf

 

Will be posting more updates on this project in a few weeks.





 

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