THE INSIGHT LABS

When you're solving for complexity, you need to find an elegant solution.

 

What is elegance?

My favorite definition comes from Matthew May "Elegance is the simplicity found on the far side of complexity."

 

My most recent collaboration with The Insight Labs led to an elegant solution. A UI inspired by star wheels helped re-imagine how to present over 500 pieces of great online content in a way that makes the experience immersive and exploratory for the user.
 

BRAND IDENTITY | USER INTERFACE | INTERACTIVE DESIGN

 

ROLE: CREATIVE DIRECTOR, DESIGNER
TEAM CREDITS: ALAN ZIMMERMAN, MICHAEL MOON, BRETT GILBERT

 

 

© 2015-2020 AYESHA MATHEWS. MADE WITH ♥ IN SAN FRANCISCO /